Web Design & Development

Tony’s passion for multimedia had to shine through, in the logo creation and on the website, which is why we fully collaborated with him. By taking aspects from his personality and his business we created a completely unique and custom logo. We used elements of video and audio production and integrated them intelligently and seamlessly. The website was built upon the premise of making all relevant information easy to find and access while simultaneously maintaining professionalism and sleekness in its design. We chose to use a more simplistic style with black and white as the main colours, accompanied by a bright blue accent colour which highlighted clickable elements of the page. These colors allowed the photography and videography to be the focal point and bring the site alive. Using custom fonts, custom icons and custom graphics we brought the love of multimedia into his sleek and modern website. SLK wanted to show his services in an easy to read layout by utilizing the accordion style menu. The portfolio page was focused on simplicity to allow Tony’s amazing videos do the talking; we showcased 12 of his best videos that covered multiple areas of his expertise. Our team created a fully custom website that Tony can update and maintain himself. Tony was extremely satisfied with the outcome and has already made multiple content updates to the site.

Branding Process

Tony always felt that he identified closely with the look and professionalism of the bowler hat gentlemen, and that was the inspiration used when we updated the logo. We added elements that would represent the video aspect with the screen and the audio aspect with the speaker. We wanted to have the ability to transform the logo including the layers within the screen to fit any need imaginable. We created two logo variations for production use; the horizontal one seen on the website and the vertical one which can be used for social media and branding. This will allow Tony to use his logo on any media.